You are seeing an advanced A/B Multi-Arm Bandit experiment. The intent of the experiment is to identify which layout of my Print Projects is more effective by randomly serving up two variations of this same page. To validate this experiment, this explanation does not appear on the variation (B) page.
Financial Data Hotsheet
A clean, concise fact-sheet format that displays data visually with strong supporting copy and powerful tagline.
An SEC Hot Sheet
Another hotsheet for the financial industry. While this would appear to be an overly-complicated, text-heavy slow-death-to-white-space, you may be surprised at its success. Realizing the target audience was accountants and financial advisors (fine-print lovers), this piece used a clean visual graphic to support some fairly complex federal regulations and the benefits of using the service to comply. Considering the original spec document was eight pages long, I actually look at this and see a perfectly slimmed-down, visual success story – but then again, I am partial to a design that strategically crushes its goal and captivates its target audience.
Ten Year Anniversary Logo
When it works, it works. You just hope you’re paying attention when you get this lucky. I think it turned out nice, and kicked off a great campaign that was a decade in the making.
Web Services Hot Sheet
Communicating concepts, technology or even value to a potential client is a balancing act of educating while remaining visually interesting. This piece became an extremely popular guide for the Sales team to promote a new service, while simply positioning themselves as well-informed technology consultants. The piece ended up doubling as a critical internal reference guide for service employees to keep by their phone.
Trade Publication Ad
This style of ad created a long-standing campaign of featuring existing clients’ successes, instead of outright shameless self-promotion. Strategically, the ad did as much for existing client retention as it did for getting new business. The model was simple, choose some of the firm’s top clients to promote, identify a recent award or industry accolade to congratulate them on, and print it. The client greatly appreciated the recognition (and let’s face it, unbelievably great advertising for their own business in major trade pubs), while other clients were calling up wanting to know how they could be next – and all we had to do was tell them.
Regional Sales Territory Map
Because even with the most ordinary images, you are always communicating brand (or should be).
Tradeshow Booth sign
A simple trade show booth display intended to draw a crowd of prospective clients to a busy booth. A free giveaway of a popular gaming system seemed to be just the ice-breaker needed to pique curiosity and spark some meaningful conversations. As a side note, I attended this conference and witnessed, first-hand, the powerful draw of this particular promotion. It was easily responsible for 70% of the booth traffic we received, probably not so much for the stunning design, as the free Tiger Woods Golf tournament I was running, but either way, a helpful piece, and a successful event.
This self-mailing regional event invitation had the task of introducing the first event of its kind, while attracting attention and communicating a valuable use of the recipient’s time.
The resulting campaign invoked enough interest for busy financial advisors to attend. The initial event was extremely successful and lead to quarterly events in major cities around the country, such as Dallas, Denver, Minneapolis, Orlando and San Diego.
Mobile Device Wallpapers
The advent of mobile devices created a revolution in communication possibilities, connecting executives, sales staff, clients and prospects together in unimaginable ways. But more importantly, it opened the door to rocking out some crazy mobile wallpapers, just because we could (and for no other reason than, the Web site we were suppose to be finishing up could wait until Monday). And yes, I am fully aware this is not a “print” project. Since this site is intended to communicate some of my design tendencies and style (and not my ability to properly categorize stuff), I am okay with it. Besides, if not for that little goof up, what would I say about these? They simply represent a bit of corporate branding for mobile devices (Blackberries, iPhones and iPod Touch).
Annual Conference Branding
When two distinctly different financial-services firms decided to consolidate their individual annual conferences into one event, the challenge of creating a cohesive, attractive combined event identity, while preserving the two individual firms’ brands was considerable. The resulting brand used the best elements of each individual firm to unite them under a unique event identity, cohesively executed across the Web, print, direct mail, PowerPoint, video, apparel and more. The persevering brand elements have grown in strength, currently being planned for the fourth year in a row.
Financial Audit Postcard
Trying to find a way to communicate things like “technology,” “style,” “software design” and “efficiency” around the topic of an SEC financial audit is an exercise in creativity all on its own. The shrewd designer would measure his success by some kind of tangible analytics; and this particular campaign grabbed a record response rate, but more importantly, due to its keen timing, generated enough buzz around a conference event to make impromptu keynotes out of the firm’s representatives who were in attendance. Amazingly, the most successful events can come together around the most simple of themes, as long as those themes strike an important chord, and contribute value to an existing hot topic among the target audience.